Two Wolves Redesign

Description

Two Wolves has a strong conceptual brand story about a dark and light wolf; this is used in their current packaging design. My redesign’s goal was to create a stronger visual connection to the brand story, helping engage customers in the Canadian craft beer market. To complement the current story, the illustration style is inspired by the night sky and is tied back to the light and dark wolves “guiding” the brand’s patrons. The repeating graphic is a visual tool. It’s intentionally reminiscent of constellations in the sky and is deliberately placed to fill negative space. The main wolf illustration is set in a constellation, Lupus (the wolf), so the sole illustration graphic always works as the Two Wolves.

Two wolves Can redesign black can with red two wolves logo with white wolf illustration. On pain red background.
Two wolves Can redesign white can with red two wolves logo with black wolf illustration. On pain red background.
Flat layout spread of black two wolves can redesign. centre is red two wolves logo with four illustrated images of wolves. on each end is text about the contents of the drink.
Flat layout spread of white two wolves can redesign. centre is red two wolves logo with four illustrated images of wolves. on each end is text about the contents of the drink.
Flat spread of two t-shirts one black with the white wolf illustration and a white t-shirt with the black wolf illustration. On a flat red background.